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October is globally recognized as "International Breast Cancer Awareness Month". Chiron Medical Group, together with FemWell Women's Health Centre and Chiron Breast Centre to promote breast health awareness among women in Hong Kong under the theme "Safeguarding Breast Health with Heart".

In Hong Kong, 1 in every 13 women faces the threat of breast cancer in her lifetime. Breast cancer is not only the most common cancer among women in Hong Kong, but it also poses a serious threat to their physical and mental well-being. However, early-stage breast cancer has a very high cure rate, and regular screening is often the key.

To mark Awareness Month, we will host health seminars, community outreach programs, and "Pink Wear Day" events throughout October. We hope to encourage everyone to integrate health check-ups into their daily lives and practice the principle of "Early Detection, Early Diagnosis, and Early Treatment."

Breast Cancer Awareness Month 2026 Exclusive: Limited-Time Health Offers for Dual Breast Screening

From now until November 30, 2026, Chiron Medical offers two limited-time health offers during Breast Cancer Awareness Month:

1. 3D Mammogram

• Awareness Month Offer: HK$1,500 (Original Price: HK$3,350)
• Target Audience: Women aged 40 or above, individuals with a family history of breast cancer, or those in high-risk groups.
• Key Features:
• - Accurately detects microcalcifications and early-stage breast lumps.
• - Utilizes advanced multi-angle 3D tomosynthesis technology, effectively addressing the tissue overlap issue common in dense breast tissue among Asian women, significantly reducing misinterpretation and missed diagnosis rates.

2. Breast Ultrasound

• Awareness Month Offer: HK$1,360 (Original Price: HK$1,600)
• Target Audience: Women aged 20 or above.
• Key Features:
• - Zero radiation and painless.
• - High-definition imaging of soft tissues, capable of distinguishing cysts, nodules, benign breast conditions, and tumors.

Both 3D Mammograms and Breast Ultrasounds offer distinct clinical advantages. For women aged 40 or above or those with dense breast tissue, a combined "3D Mammogram + Breast Ultrasound" screening is recommended to achieve a comprehensive assessment.

Brand Partnership Extension: Joining Hands with Lingerie Brand MIRO to Empower Health Inside and Out

This year, Chiron Medical partners with women's lingerie brand MIRO to support International Breast Cancer Awareness Month. Sharing a deep concern for women's physical and emotional needs as well as their inner strength, both brands unite around these shared values. Starting from intimate wear—an essential part of women's daily lives—we connect the concepts of "comfort, confidence, and health," encouraging women to care for themselves from the inside out while pursuing external beauty. Breast health is closely linked to a woman's quality of life, confidence, and well-being; self-care is a daily habit every woman deserves.

During the campaign, MIRO stores will distribute breast health information, allowing women to gain professional wellness knowledge while shopping for intimate wear. Meanwhile, from now until November 30, 2026, MIRO stores are launching a special promotional program featuring their wireless pink lingerie series, taking concrete action to support Awareness Month and inspiring everyone to embrace a healthy lifestyle inside and out.

Booking and Enquiries for 3D Mammogram & Breast Ultrasound:

• Phone / WhatsApp: 9705 8160 / 2157 3846
• Location: FemWell Women's Health Centre (2/F, Podium Plaza, No. 5 Hanoi Road, Tsim Sha Tsui, Kowloon)
• Campaign Period: From now until November 30, 2026